Brand Guidelines for the Heart of Yorkshire Education Group
Branding
If you have any queries please contact the Marketing and Creative Team
What is branding? And why is it so important?
Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience… everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.
In short, your brand is the way your customer perceives you.